“My mindset has always been if it wasn’t right, I am not putting it out.”Ĭharles rose to fame in 2016 posting make-up tutorials on YouTube and has gone on to become TikTok’s highest earning beauty influencer, landing deals with the likes of Morphe and CoverGirl. ![]() He explained that the launch was delayed because of a change in manufacturer due to cost issues, which Charles said would have made him unable to sell the products at the “super affordable” price point he wanted.
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